Successful Launch of a B2B App in Germany

€1.43 Cost per install

2180 Installs in 2 months

Product: A cutting-edge B2B application tailored for roof solar panels installers, optimizing their workflow and enhancing efficiency in Germany.

Challenge: Launching the app successfully in a competitive market and generating significant installs within a limited timeframe.

Strategy: Leveraging Google Ads to target the German market, strategically placing ads to reach professionals in the renewable energy sector.

Execution:

• Conducted thorough keyword research to identify key terms in the German language related to solar panel installation.

• Crafted compelling ad copies highlighting the app's features, emphasizing efficiency, and time-saving benefits for installers.

• Utilized targeted demographics and interests to ensure ads reached the most relevant audience.
  

Results: In just two months, the Google Ads campaign delivered outstanding outcomes:

• Achieved a remarkable €1.43 Cost Per Install, demonstrating cost-effectiveness in user acquisition.

• Garnered an impressive total of 2180 installs, exceeding client expectations and establishing a strong presence in the German market.