Digital Transformation Case with DSD Dental Clinic in Scotland

20% Decrease in CPL

3 times Increase in Leads

Client: Digital Smile Design Dental Clinic, a prominent dental service provider in Scotland.

Challenge: Enhancing online visibility, optimizing lead generation, and reducing Cost Per Lead (CPL) to improve marketing efficiency.

Strategy:

1. Audit: Conducted a comprehensive audit of the existing digital marketing strategy to identify strengths, weaknesses, and opportunities for improvement.

2. Search Campaign Optimization: Implemented targeted optimizations for the existing search campaigns, refining ad copies, and optimizing keyword targeting to enhance relevance and improve Quality Scores.

3. Performance Max Campaign Launch: Introduced a Performance Max campaign to leverage Google's machine learning capabilities, maximizing reach and conversions across various placements like Search, Display, YouTube, and Discover.

Results: The implemented strategies yielded significant improvements within the campaign:

• Achieved a substantial 20% decrease in Cost Per Lead (CPL), optimizing budget allocation and improving the overall cost-effectiveness of the digital marketing efforts.

• Realized a remarkable threefold increase in leads, including form submissions and calls, demonstrating the effectiveness of the revamped strategy in driving user engagement.