Real Estate Investment Company Thrives with Video Ad

62% Decrease in CPL

2 times Increase in Leads

Goal: Attracting investment in real estate.

Challenge: Initially, the campaign was yielding 14 leads per month at a high cost-per-lead of €110, necessitating a significant improvement in cost efficiency.

Strategy:

• Conducted an in-depth analysis of the target audience to identify precise targeting segments.

• Implemented keyword analysis to optimize campaigns across video, search, and display channels.

• Engaged in daily campaign monitoring and bid management for continuous optimization.

• Regularly monitored budgets and CPC trends, reallocating resources for maximum efficiency.

• Analyzed search queries to eliminate irrelevant terms and enhance budget allocation.

• Added new keywords to boost traffic while excluding low-CTR, high-competition terms.

Execution:

• Leveraged skippable video ads for the highest performing campaign results.

• Detected opportunities for conversion rate optimization through thorough analysis.

• Conducted a landing page audit, identifying areas for improvement in trust communication and content provision.

Results:

• Achieved a substantial increase in conversions, totaling 32, while reducing the cost-per-lead to €41.9.

• Skippable video ads emerged as the most effective campaign format.

• Identified areas for landing page optimization to enhance trust communication and address potential investor concerns.

Conversions in 13 days: